Town & Country Serviced Apartments operate over 50 handpicked homes and apartments throughout Aberdeen City & Shire, providing five-star service for both leisure and business travellers.
Challenges and motivations
- Diversify their market appeal with a focus on attracting leisure guests
- Fill the gaps between the mid-term corporate bookings
- Use booking platforms as a key route to market
- Created a bespoke growth plan specifically for Town & Country to best onboard the portfolio of over 50 properties across 15 locations.
- Identified the nine properties with the lowest occupancy and could have the most immediate impact on increasing revenue.
- Selected the most relevant platforms to enter the leisure market; eg: established OTAs like Booking.com and gated platforms such as Homes & Villas by Marriott International.
- Used dynamic pricing for optimal average daily rates and occupancy.
As a successful test case, we could then help grow their confidence in the platforms when professionally managed and roll out the rest of the plan to the rest of the properties.
|Distribution via 40+ platforms including major, affiliate, select access* and niche platforms|
|Single property page - Manage all your listings from within the platform|
|Booking management - Fully synced Bookings list|
|Single & Multi-calendars - flexibly update your availability and see your properties all in one place|
|Performance reporting in one dashboard - see your key metrics by Company or Apartment|
|Dynamic pricing - Managed in-platform and powered by Pricelabs, to increase revenue through rate optimisation.|
|Enquiry management - Track, action and convert direct bookings in one place|
|Smart Availability Search - Match enquiries with available properties through smarter searches.|
|Automated customer communications - Customisable email templates for all your communication needs|
|Automated Scheduler - Aut-schedule your field activity inc. check ins, cleaning and maintenance|
|Deep third-party integrations - Connect your automated schedule to Breezeway, Keynest and more|
|Customisable pre-check in process - Check-in and out times, special welcome packages & upgrades|
|Deposit management - Track, amend and action deposits from Hospiria|
Our Service Support
Most companies just offer a technology. We offer a support service as well, taking care of everything from onboarding to reservation management.
Platform & listing management
Access to exclusive channels
Account management with all platforms
Host insurance through our specialist partners
Professional listing and expert optimisation
Pricing management from our experts
All payments handled
24/7 reservation desk
Customised pre-check-in services